A long-established fact is that the readable content of a page will distract the reader from focusing on the external form of the text or form the paragraphs are placed on the page he reads. The Lorem Ipsom method is therefore used because it gives a natural distribution -- to some extent -- of the letters rather than "Here there is text content, here there is text content", making them look like readable text. Many desktop publishing and web page editing features use Lorem Ipsom by default as a text template, and if you enter "lorem ipsum" in any search engine many recent sites will appear in search results. Over the years, new and different versions of Lorem Epsom's text have emerged, sometimes by accident, sometimes deliberately as the insertion of some humorous phrase into it.